- Herb Luballin
- Sister Corita Kent
- Katherine Hemnett
- Barbara Kruger
- Jonathan Barnbrook
- James Victore
From these artist I have chosen to do further research into :
James Victore
Background Information :
James Victore is not only an art director but also dables in other creative lines of work such as designing and writing as he is also an author. He is american and learnt his craft at The school of Visual Arts, New York. He has won many awards for his work including an Emmy for his work in Television animation. James Victore also runs a training scheme in which he tries to help other designers improve their work. He also has reaches a hundreds with a youtube channel where he answers the many questions in life. Victores work has been displayed at the Museum of modern art, New York and takes permanent residence at many other museums across the globe. He has list of many famous clients such as Bobbi Brown Cosmetics, Moet and Chandon and even The city of New York. He now teaches at the school of visual arts , NYC the same school he attended years before.
Gallery of his work :
In depth appreciation of one example of work :
The piece of work I have chosen is :
This piece of work was created during the summer of 1993 after racial riots upended the streets of New York the very town Victore is from. This poster uses the typical black typography with a white background which is Common with his work but in this poster he has use the bold red to create a mouth and alert you as red often has the connotations of hate and danger these at the time were both linked with the theme of racism. This limited colour palet helps to create the more dramatic effect which over all alert you to the problem and how cruel it is so over all I think the use of colour was successful. The text and typography is what creates this poster Victore has chosen to create his own typeface with a smudged handwriting and also by creating the mouth with the c this ties the poster together. It seems rough and I think this makes the piece seem childish maybe this is saying that the situation of racism as childish. This font is large and black I think this is mostly done for the effect because the font is the main image on the poster is need to make maximum impact this gives you the loud approach to campaigning as it screams ints message at you. This is whats needed in a campaign poster as you need to know what its about almost instantly to get your message across and I think that this font and image does this perfectly.
There is very little imagery in this protest poster the only image that makes up part of the typography is the large c that has been made into a very crazed looking mouth and teeth. This image is harsh on the eyes and is the largest thing on the page It represents the people that are after dark skinned people and how they are destroying those around that are also part of them this explains why the mouth has been pushed into the text. This image is handrawn just like the text this is limited in the amount of imagery but I think it needs to be as the bold writing and typeface helps the supports the statement that is trying to be made. The most important consideration when creating a poster is the hierarchy of information this is what we see first on the page with this piece it is the very bold pop of colour on the red mouth we are drawn to this not only because it is the largest thing on the page but it is also the only source of colour. I think that the artist has done this to create a rough and harsh hitting appeal it make you want to see why the artist has created it and whats its message which you go on to see when you fully evaluate the poster. The hierarchy if information in this poster goes from the c mouth to the full word of racism then onto the full picture I think this is the correct order as the mouth is the most important thing as its showing how evil racism is . Then when this becomes to form the full word you understand why the evil is being represented and then the overall image allows you to reflect on its whole purpose. I think to create this piece of work he handmade this image then later scanned it into the computer this might have had to be done to create the final image that he wanted. Overall I think that this image is successful for the campaign that it is supporting it is clear and straight to the point and has an artistic appeal to it. If I was to change this poster I think the only thing that i would do is to re enforce the idea with further imagery I think this would have given the poster a larger to connection to the issue it is supporting.
For further research I have looked up quotes and any further resources that show the artist and his development as a member of the creative industry.
I found this interview as part of a series that looks into artists and their work. In this situation he is being interviewed by Hillman Curtis.
I have also found an exclusive interview he did with an organisation called Speak Up.
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