For this Killer coke campaign we have been asked to create an A4 poster using our notes from the document by the Channels 4 show Despatches. We investigated the many had hitting issues about coke. Here are the notes I have created :
Other ideas I have include : An old cola bottle filled with the red substance that can be taken as blood running within that coke as it pours out of the can. This takes in there signature colour and even the basis a lot there campaigns.
After taking these notes into consideration I started brainstorm basic ideas I will extend these ideas to bigger sketches.
From these initial sketches I choose my favourite idea which is the last poster shown this features they Boycot of coca cola metion by none other then Martin Luther King JR who called the boycot sue to racism happeing within the coca cola company. This poster will feature Luther King JR at a speck with bold colours to show the importance of his words.
To start this poster I created the postersize canvas on Photo shop and coloured this the statement red colour that represents the coca cola brand. From here I also added the black and white photo of Martin Luther King JR.
Next I placed this basic poster into Ilistrater firstly to form the speech bubble which can be easily done with the Pen tool. I have also drawn guidlines within this bubble to show where the text needs to sit within.
After the specch bubble was ready I needed to develop the speech I did this agin using the pen tool to draw each individual letter so it fitted the correct amount of space.
After I slowly built up the letter I had the basic picture for my poster from here there last touches needed to be applied.
These finishing touches include a coca cola logo to make the picture overall look like a professional coca cola poster .
After making this chang I wanted to add more of an impact with a larger saying e.g say hello to coca cola. This implies that you have not said hello to the real coca cola.
Here is my final product :

For my finished product I have used the background colour Red this is a signature of the coca cola brand . It has been used i all of there past advertising and is part of there identity. The text used was from various places for example the writing in black reminds me of protest boards and posters and has this bold statement appeal. The text for hello slogan was from a poster made by the brand itself in 2012 and of course the coca cola logo is in there instantly recognisable font. I gained all the information needed for this poster through the documentary by the channel 4 programmes Despatches about killer coke. To create the poster I used both Illistrator and photoshop. Firstly I used photoshop to composite the different element together . The main purpose of using Illistartor was to create this big bold speech bubble that could be easily read. I thick the most successful element of this poster is the bold speech bubble and writing as its the first thing you see and it leaves you thinking.