Creating the poster : Arms around the child

Now I have done research not only into the charity but also into other ethically motivated artist such as James Vinctore I have now started to create my own poster. This poster will hopefully convey hard hitting facts in an artistic and emotion way. I first started by research four particular facts that I thought would make interesting images. These are the four facts I have chosen :

• 1.2 million children are trafficked every year.
• 151 million children are living homeless on the streets.
• £20 a month can supply a child with all there needed school equipment. 
• 10,000 children are injured or die each year from guns. 

From these fact I created four quick sketches to see how I would visually represent them, here are the designs I created  : 

From these sketches I decides that the gun had a clear hard hitting message that could be done simply. now I had decided I enlarged this image to make it look like finished picture here it is : 

Looking at this finished drawn image I thought that this would be displayed clearer in a digital format  I found a clear silhouette of a hand gun. such as this one : 

Now I had my base I had to add and edit my fitted text I chose to do this one adobe illustrator this was a simple step that only meant I needed to find the correct font. 

Here is what I ended up with to make this look more professional I need to add the extra touches such as a logo and possibly even an easy way to text in to donate. And here is the completed product :

Research : ethically motivated artists

Firstly I have carried out research into 6 ethically motivated artists :

• Herb Luballin 
• Sister Corita Kent 
• Katherine Hemnett
• Barbara Kruger
• Jonathan Barnbrook
• James Victore 

From these artist I have chosen to do further research into :

James Victore 

Background Information :

James Victore is not only an art director but also dables in other creative lines of work such as designing and writing as he is also an author.  He is american and learnt his craft  at The school of Visual Arts, New York. He has won many awards for his work including an Emmy for his work in Television animation. James Victore also runs a training scheme in which he tries to help other designers improve their work. He also has reaches a hundreds with a youtube channel where he answers the many questions in life. Victores work has been displayed at the Museum of modern art, New York and takes permanent residence at many other museums across the globe. He has list of many famous clients such as Bobbi Brown Cosmetics, Moet and Chandon and even The city of New York. He now teaches at the school of visual arts , NYC the same school he attended years before.

Gallery of his work : 

In depth appreciation of one example of work :

The piece of work I have chosen is :

This piece of work was created during the summer of 1993 after racial riots upended the streets of New York the very town Victore is from. This poster uses the typical black typography  with a white background which is Common with his work but in this poster he has use the bold red to create a mouth and alert you as red often has the connotations of hate and danger these at the time were both linked with the theme of racism. This limited colour palet helps to create the more dramatic effect which over all alert you to the problem and how cruel it is so over all I think the use of colour was successful. The text and typography is what creates this poster Victore has chosen to create his own typeface with a smudged handwriting and also by creating the mouth with the c this ties the poster together. It seems rough and I think this makes the piece seem childish maybe this is saying that the situation of racism as childish. This font is large and black I think this is mostly done for the effect because the font is the main image on the poster is need to make maximum impact this gives you the loud approach to campaigning as it screams ints message at you. This is whats needed in a campaign poster as you need to know what its about almost instantly to get your message across and I think that this font and image does this perfectly. 

There is very little imagery in this protest poster the only image that makes up part of the typography is the large c that has been made into a very crazed looking mouth and teeth. This image is harsh on the eyes and is the largest thing on the page It represents the people that are after dark skinned people and how they are destroying those around that are also part of them this explains why the mouth has been pushed into the text. This image is handrawn just like the text this is limited in the amount of imagery but I think it needs to be as the bold writing and typeface helps the supports the statement that is trying to be made. The most important consideration when creating a poster is the hierarchy of information this is what we see first on the page with this piece it is the very bold pop of colour on the red mouth we are drawn to this not only because it is the largest thing on the page but it is also the only source of colour. I think that the artist has done this to create a rough and harsh hitting appeal it make you want to see why the artist has created it and whats its message which you go on to see when you fully evaluate the poster. The hierarchy if information in this poster goes from the c mouth to the full word of racism then onto the full picture I think this is the correct order as the mouth is the most important thing as its showing how evil racism is . Then when this becomes to form the full word you understand why the evil is being represented and then the overall image allows you to reflect on its whole purpose. I think to create this piece of work he handmade this image then later scanned  it into the computer this might have had to be done to create the final image that he wanted. Overall I think that this image is successful for the campaign that it is supporting it is clear and straight to the point and has an artistic appeal to it. If I was to change this poster I think the only thing that i would do is to re enforce the idea with further imagery I think this would have given the poster a larger to connection to the issue it is supporting.

For further research I have looked up quotes and any further resources that show the artist and his development as a member of the creative industry.

I found this interview as part of a series that looks into artists and their work. In this situation he is being interviewed by Hillman Curtis. 

https://www.youtube.com/watch?v=X3pXEdvI9xA

I have also found an exclusive interview he did with an organisation called Speak Up. 

http://www.underconsideration.com/speakup/interviews/victore.html

Understanding the client : Arms around the child

Arms around the child is a very important charity that helps to provide care for mistreated or ill children. They offer them loving homes, medical care, protection, respect ad education. They offer children who have faced a wide variety of event such as family members being diagnosed HIV or Aids and also neglect, abuse or exploitation they often live in Africa or India.

There introduction to the organisation :

Arms Around The Child seeks to provide a loving home, protection and respect for their spirit and soul. Education for children who are vulnerable, often infected with HIV and orphaned having lost one parent or both. We also intend to provide a sense of community and safety.

We will advocate for the needs of these children so that they may grow up with love and care and can look to the future with happiness.

Arms Around The Child will help to educate the general public concerning the causes and effects of distress, hardship and life as an orphan through our direct engagement with the public through events and major campaigns.

We believe in a future for these kids and intend to do everything we can to make it a bright one. They deserve happiness.

NOW.

 
They have helped many children including Dheeraj( shown above)  an 8 year old  child from India who after being diagnosed with HIV was forced to wonder the streets alone after being thrown out by his Aunt. Arms around the child now provide a safe home so that he can slowly get better. They raise the fund purely through campaign events such as The other ball this is a large event that happens every year gathering big names in the music industry such as Lily Allen and Florence Welsh. It helps to raise awareness for the charity and honours the many that have helped make the world that little bit better. On the lead up to The other ball they often auction many experience like at the moment there is a site that allows you to bid/donate so that you will receive a private session with Florence Welsh herself and all the proceeds will go to help this wonderful organisation.

They also often help provide awareness for other events such as the mini festival being held in memory of Sam Harper Brighouse by Pixelated people. This is being held to commemorate the love for music that Sam had there will also be a marathon that is raising fund for AATC overall helping to raise funds while supporting something brilliant.

They have a number of new campaign posters that were recently created earlier this year when the website we newly finished these posters show you the people they have helped and the hard issues they are combating.

These posters show the harsh statistics that are reality as one of the poster states 30 million children are sexual abused in conflicted areas if this charity is able to help it will lower this number placing these innocent out of the way helping them grow in life. This can all be changed if there are more and more charities like arms around the charity willing to help.

This just goes to prove how important charities such as Arm around the child are as everyday they are potentially saving peoples lives. They have rescued hundreds of children and are still going today giving them lives that the kids properly never thought possible. They have assisted important campaigns and have brought attention to the many problems a young child can face in a world full of poverty. They strive to help as many children as possible although they can't help them all they can try there upmost to help the ones that they can assist. They help with a diverse amount of problems from education to health issues. By helping all of these issues they are helping people grow in the lives that they were supposed to have.

 To see my research into other campaign posters look here : http://uk.pinterest.com/sophiekipper/arms-around-a-child/